2009 Awards categories - shortlist announced!
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| Best Brand |
Best Technology Foresight |
| Best Content Service |
Best Device Strategy |
| Best Customer Care |
Best Wholesale Carrier |
| Best Managed Service |
Best Global Operator |
| Best Mobile Service Provider |
Best Regional Operator |
| Best New Service |
The Green Award |
| Best Operator in a Developing Market |
Best Change-Maker |
| Best Project Management |
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Plus, two industry voted categories:
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The Users' Choice |
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CEO of the Year |
Click here to download the WCA 2008 Winners Brochure.
Cost per entry
Cost per entry: £325 (+VAT)
Cost for Multiple entries: £325 (+VAT) for the first entry, £225 (+VAT) for subsequent entries
Your payment options
Invoice – please email wca@totaltele.com or call +44 (0)20 7092 1215, to request payment of entry(s) by invoice.
Credit card – on completing your entry, you will be taken to an online payments page. Please have your credit card ready.
Multiple entries
To enter the same company for more than one category complete the form below for the first entry and then click on “Enter another category” at the end of the form.
If you are having any problems submitting your entries or making payment, please email wca@totaltele.com or call +44 (0)20 7827 4175 / +44 (0)20 7092 1215. (Opening times: Monday – Friday, 9am – 5.30pm GMT)
Best Brand
sponsored by
Open to
All fixed and mobile operators and service providers.
About this category
This category will recognise the carrier or service provider that has been most effective in creating a compelling brand for its products or services in one or more branches of the media. This may be through a single campaign or series of campaigns. Only in this category can supporting material be accepted, in the form of printed or audio/visual material from the campaign, for review by the judging panel. Please email supporting material to wca@totaltele.com.
Criteria
Entrants should provide details of:• Reason for the campaign(s)• The rationale behind choice of media, company or service name/ slogan, etc• Scope and target audience• Stated business objectives behind the campaign• Raised brand awareness and positive impact on market share, valuation or bottom line.
To enter this category, you must answer the following five questions:
Q1 What is your brand? What does it stand for?
Q2 What have you done to develop your brand in the past 12 months? How will this add to the value of your brand?
Q3 What have you done to promote the brand? How will this add to the business value?
Q4 What revenues does your brand produce? How does that compare commercially with competitors’ brands?
Q5 How else do you measure the success of your brand? How does this compare with competitors in your sector?
Best Content Service
Open to
Fixed and mobile operators, service providers and all content providers that have launched or marketed commercial content-based services, and which have achieved success in the marketplace in the past year. The content service may be residential or business-focused.
Criteria
For the Best Content Service award, companies should:
• Describe a content-based service which has produced a commercial return
• Show how they planned the launch and marketing of the service to take account of demand for content services
• Show how the product or service was especially suited to the communications network and the end-users to whom it was delivered
• Show how they achieved success and recognition for the product or service
• Demonstrate innovation in approach, pricing and technology
• Give evidence that the product or service produced new revenues.
To enter this category, you must answer the following five questions in the entry form:
Q1 What is the name of your content service and when was it introduced? What does it do?
Q2 Why did you introduce this new service? How did you introduce this service to the market?
Q3 What is special about your service for end-users? What features make your new service stand out from the multimedia competition?
Q4 How many contracts and/or end-users and/or companies have been signed/subscribed for the service?
Q5 What revenues does your service generate? What revenues do you expect this service to produce in the next three years?
Best Customer Care
sponsored by
Open to
All fixed and mobile operators and service providers.
About this category
In this category the judges will look for evidence of a well designed and successfully implemented customer care strategy that has produced tangible and quantifiable results. This may be in the consumer or business markets.
Criteria
Entrants should be able to demonstrate:
• A pro-active and pervasive customer care culture reporting against and meeting targets
• Application of technology to reinforce customer relationships and extend or enhance the service
• Future plans to improve or enhance the standard of service to customers.
And provide
• Audited data on churn, responsiveness, and customer satisfaction
• Testimonials from customers.
To enter this category, you must answer the following five questions:
Q1 What is your customer care programme called? When was it introduced?
Q2 Why did you launch a customer care programme? How does it help your customers and/or end users? Give examples of problems it has helped with.
Q3 What makes your customer care programme different? Give examples of improvements in your customer support in response to real customer issues.
Q4 How has your customer care programme helped your company do better business? Give examples.
Q5 What value has your customer care programme added to your business? How will you develop customer care in the next three years?
Best Managed Service
Open to
All providers of communications services including fixed and mobile carriers, managed network and IT service providers, virtual network operators, and Internet service providers.
About this category
Managed services can encompass a range of offerings from managing WANs, through VPNs (including IP-VPN), managed network services and desktops or applications, to web hosting, web services and mobile enterprise solutions. While service providers don’t have to own or manage the CPE of the end-user, they should be managing the communications through the CPE.
Criteria
Entrants should be able to:
• Outline the scope of the solution including service/services offered
• Explain the capabilities in terms of reach, redundancy, capacity, flexibility, scalability, reliability and levels of service
• Summarise the service provider’s network and technology strengths, security capabilities and customer support structures
• Provide evidence of customer satisfaction ratings, cost savings and other business benefits including elements like proactive response and benchmarking
• Demonstrate success of the solution in terms of market share, revenue growth and/or client wins.
To enter this category, you must answer the following five questions:
Q1 What is your managed service? What does it do?
Q2 How many contracts and/or users and/or companies take your managed service?
Q3 Why do your customers use your service? What does it do for them that other managed services do not?
Q4 What features make your service stand out from the competition?
Q5 What revenue does your service produce? How do you intend to grow revenues and/or business from your managed service over the next three years?
Best Mobile Service Provider
sponsored by
Open to
All mobile service providers, including operators of mobile communications networks and mobile virtual network operators (MVNOs), with national and/or international business and operations. This category is not open to manufacturers or vendors of equipment.
About this category
Successful mobile service providers have been defending voice revenues while driving up data ARPU by evolving their businesses towards new value-added services. They have confronted these changes through various combinations of expansion outside of core markets and business areas, service innovation, aggressive marketing, an emphasis on customer loyalty and relationship management, and strong brand development.
Criteria
The Best Mobile Service Provider will be judged according to:
• Sound performance, competitiveness and consistency with clear direction and strategic vision
• Development of new & innovative business models and relationships throughout the value chain
• Provision of strong and attractive service offerings
• Reliability, pricing and customer service
• Evidence of a coherent roadmap for developing and driving their business forward.
To enter this category, you must answer the following five questions:
Q1 What is the name of your mobile service? What market[s] do you operate in?
Q2 Who are your customers? Why do they use your mobile service and not other mobile services?
Q3 What features make your operation stand out from the competition? How have you responded to customer and/or market changes?
Q4 What have you done to improve your customer service experience in the past 12 months?
Q5 What revenues does your service produce? How do you intend to grow revenues and/or business from your services over the next three years?
Best New Service
sponsored by
Open to
All fixed and mobile operators and service providers.
About this category
This category will recognise the carrier or service provider that has launched, within the past 12 months, what the judges consider to be the best new service. This can be retail or wholesale, voice or data, fixed or mobile, basic or value-added, consumer or enterprise. The service may include content innovation, but may not be purely a content based service.
Criteria
Entrants should be able to:
• Explain the unique features that make the service the best of the new crop
• Outline any new technology and/or service aspects involved
• Demonstrate new thinking in design, development, usability and market appeal
• Where possible, show evidence that the new service has been successful in terms of revenue generation and/or customer take up.
To enter this category, you must answer the following five questions:
Q1 What is your new service and when was it introduced? What does it do?
Q2 Why did you introduce this new service? How did you introduce it to the market?
Q3 What features make your new service stand out from the competition?
Q4 How many contracts and/or end-users and/or companies have been signed/subscribed for the new service?
Q5 What revenues do you expect this service to produce in the next three years?
Best Operator in a Developing Market
sponsored by
Open to
All fixed and mobile operators and service providers with all or part of their business within what is widely recognized as a developing market.
About this category
The winner of this category will be the operator that has best used or overcome developing market characteristics to achieve commercial success and/or further development of their market.
Criteria
Entrants should be able to:
• Demonstrate local investment in infrastructure and/or employment
• Provide evidence of growth, performance and current or projected profitability
• Demonstrate an innovative or market-leading strategy designed or adapted for specific conditions in your developing market.
To enter this category, you must answer the following five questions:
Q1 In which developing market is your operation? When was it launched?
Q2 What are the main characteristics of the developing market in which you operate / why is it a developing market? How do you meet the specific requirements of the market?
Q3 What makes your operation innovative or market leading? Give examples and testimonials that show how you have responded to customer and/or market changes.
Q4 What investments have you made in your operation and the market? How do you maintain and improve quality of service?
Q5 What revenues does your operation produce? How do you intend to grow revenues and/or business from your market over the next three years?
Best Project Management
Open to
Any network operator or services company, or systems/software or equipment supplier that has been directly involved in managing a project for a major customer in the past year. That customer could be a corporate user or a telecoms service provider. The project could involve provision and integration of corporate private network or applications services. Or it could be a telecoms infrastructure build or OSS implementation. The category is open to partnerships, but not to companies that have only supplied equipment or software for network projects.
About this category
This category provides for an award for high standards in system or business process integration services, project services delivery and project management in a communications networking environment. The award will be made to the entry that demonstrates the highest skills and best results in managing their project.
Criteria
Entrants should be able to:
• Demonstrate that they have exceeded the customer’s requirements e.g. for completion times or cost or operational outcome
• Show how they met the requirements given in the RFP
• Outline the management controls that ensured the successful completion of the project
• Provide evidence of the outcome and results from the project including exceeding benchmarks if appropriate
• Show how they gave feedback to the customer, and how they kept the customer informed of the financial and operational benefits of their investment.
To enter this category, you must answer the following five questions:
Q1 What is the name of your project? What is it designed to achieve? What organisations and/or departments are involved?
Q2 Briefly describe the planned stages in your project. How does it reach the stated aim?
Q3 What management controls were put in place throughout your project? How did you measure performance at key stages in your project?
Q4 How has your project benefited your customer? Give examples of communication and feedback from the customer.
Q5 How do you measure the success of your project? Describe and quantify the results or outcome against these criteria.
Best Technology Foresight
sponsored by
Open to
All fixed and mobile operators and service providers, as well as equipment vendors and developers of software solutions that have been deployed or trialed by an operator or service provider.
About this category
This award will go to the individual or organisation that has shown the greatest foresight in developing or fostering the development of a technology used or able to be used in delivering or receiving communications services via carrier networks.
Criteria
Entrants should be able to demonstrate:
• The development of a technology with potential for far reaching effect on business or consumer markets
• That the technology and/or its application is the original work of or has been specifically developed for the entrant, and that they are not simply implementing another companies technology.
• That it represents an innovative approach to an existing aspect of communications networks or services, or opens up an entirely new area
• That the technology works and has potential in a commercial environment.
To enter this category, you must answer the following five questions:
Q1 What is the name for your technology? What does it do?
Q2 How does your technology or product help end users and/or companies do better business with their customers or clients? Why should they buy it?
Q3 What features make your technology easy to use or install?
Q4 What features make your technology stand out from other technologies that do a similar job?
Q5 What revenues do you expect your technology to produce? How do you intend to grow revenues and/or business from your technology or product over the next three years?
Best Device Strategy
Open to
Operators and service providers as well as equipment vendors
About this category
This category is not about the device, it is about the entire package, in operation with one or more networks. It is open to both business and consumer device programmes, although most complete offerings tend to be for the enterprise sector.
Criteria
The judges will be looking for evidence of the usability of the device and the range of applications and connectivity offered; how the device will fit within an enterprise's overall IT platform; what support programme the operator/service provider offers; and how security issues are tackled. Additionally we will be seeking evidence of how this strategy delivers clear return on investment for the end user.
To enter this category, you must answer the following five questions:
Q1 What is your programme/device called? What sector or group does it serve?
Q2 Why did you introduce this programme/device? How did you introduce it to the market?
Q3 Why do your customers use your service? What features make it stand out from the competition?
Q4 How many customers use this device/programme? How has this contributed to their personal business efficiency?
Q5 How do you intend to develop the programme? What revenue has it generated for your company?
Best Wholesale Carrier
sponsored by
Open to
Wholesale telecoms providers in wireline, fixed wireless, mobile or converged markets.
About this category
The judges will be looking for the most innovative business model, successful partnering strategy or new technology deployment behind the most successful wholesale carrier business. They will take into account revenue growth and other KPIs, but the judges will be looking primarily for evidence of innovation.
Criteria
Entrants should be able to provide evidence of:
• A national, regional or global business with a focus on growth sectors and/or markets
• Differentiation in areas such as cost, quality, connectivity, geographical reach, level of service and/or customer care
• Retail partner appeal and satisfaction
• Technology and/or business innovation.
To enter this category, you must answer the following five questions:
Q1 What is your wholesale business called? Where does it operate?
Q2 How many carriers/service providers and/or users take your wholesale service? What do they spend with you?
Q3 Why do your customers use your service? What does it do for them that other wholesale services don’t?
Q4 What features make your wholesale service stand out from the competition? Give examples of unusual new business won.
Q5 How do you intend to grow revenues and/or business from your wholesale service over the next three years?
Best Global Operator
sponsored by
 Open to
All fixed and mobile network operators or service providers. Entrants do not need to operate internationally, as long as they can demonstrate organizational strategy and procedures of a truly global standard.
About this category
Traditional values such as quality of service, reliability, and customer service always score highly in this category. These are likely to be weighed against a strong service portfolio, technological innovation, evidence of strong and disciplined management providing a sound business footing, and strategic direction and future scope for development of the company.
Criteria
Entrants for Best Global Operator will be judged on the degree to which they fulfill the following conditions:
• Address customer needs in terms of quality, reliability and customer service
• Provide strong and innovative service offerings
• Show sound management, clear strategic direction and strong performance
• Demonstrate revenue generation/growth.
To enter this category, you must answer the following five questions:
Q1 What is the name of your operation? When was it launched?
Q2 Who are your customers? Why do they use your service? What do they say about it?
Q3 What features make your operation stand out from the competition? How have you responded to customer and/or market changes?
Q4 What investments have you made in your operation in the past 12 months? How do you maintain and improve quality of service?
Q5 What revenues does your service produce? How do you intend to grow revenues and/or business from your operation over the next three years?
Best Regional Operator
Open to
All fixed and mobile network operators or service providers.
About this category
This category is open to all operators and service providers operating on a regional or national level. The winning operator/service provider may work in a single country or across a region, and may be company headquartered in the region, or a local division of a larger/global player. The judges will be looking for a strong service portfolio, well matched to the needs of their local customer base.
Criteria
Entrants for Best Regional Operator will be judged on the degree to which they fulfill the following conditions:
• Match their service offerings to the local needs of their customers and innovate to meet their future requirements
• Provide outstanding customer service quality offerings and reliability
• Demonstrate clear strategic direction and sound management
• Demonstrable revenue generation/growth.
To enter this category, you must answer the following five questions:
Q1 What is the name of your operation? When was it launched? What region do you serve?
Q2 Who are your customers? Why do they use your service? What do they say about it?
Q3 What features make your operation stand out from the competition? How have you responded to customer and/or market changes?
Q4 How do you maintain and improve quality of service?
Q5 What revenues does your service produce? How do you intend to grow revenues and/or business from your operation over the next three years?
The Green Award (for Corporate Social & Environmental Responsibility)
sponsored by
Open to
All fixed and mobile operators and service providers.
About this category
In this category the judges will look for evidence of significant progress in terms of Corporate Social & Environmental Responsibility (CSER) issues. Successful companies will be able to demonstrate well designed and successfully implemented CSR/CSER programmes delivering tangible and quantifiable results. We are especially interested in plans that show reductions in carbon emissions with new workplace tools (reducing travel), reducing power (in data CENTRES and at HQs and other offices), taking part in recycling efforts by reducing their waste produce, or other examples of Green Telecoms.
Criteria
Entrants should be able to demonstrate:
• CSER programmes that may include, but are not limited to, the following areas: community, environment, employees, management, and product.
• A measurable programme, delivering against and reaching set targets for improvement.
• Future plans to continue to address corporate, social & environmental issues
• How your CSER programme has benefited customers/end users, employees, and the wider public.
To enter this category, you must answer the following five questions:
Q1 What is the name of your CSER programme? When was it launched?
Q2 What issues are addressed by your programme? How do these benefit stakeholders?
Q3 How do you measure the success of your programme? How successful have you been to date?
Q4 How do you assess future CSR/CSER requirements?
Q5 What business benefits have you seen from your focus on corporate social & environmental responsibility?
Best Change-Maker
Open to
All fixed and mobile network operators or service providers.
About this category
This award recognises individuals or teams within telecoms organisations who have made a difference to the business or a specific aspect of the business. Teams or individuals may come from any part of the business or any discipline, for example sales & marketing, technical, or customer service.
Best Change-Maker is not for senior executives, it is for the people managing teams and projects within their organization and the teams who have really made business change happen.
The judges look for demonstrable innovation, creativity and outstanding effort in developing new contracts, partnerships or product/service rollout. The team or individual can come from any discipline within a communications provider or from a supplier to a communications provider.”
Criteria
Q1 Précis, including:
• name of nominee(s) or team
• company worked for
• job or team description
• 100 word summary of why they deserve to win the award.
Q2 Name up to three projects or ventures that this individual or team has been involved with (no more than 200 words each), detailing:
• the partners involved
• objectives
• how they were managed and monitored
• outcome
• evidence of original or innovative approach by individual or team.
Industry voted categories:
The Users' Choice
sponsored by
This category is to be run in conjunction with telecoms end user groups and Total Telecom readers to poll the opinions of some of the most demanding customers in telecoms: the telecoms and communication managers of major enterprise customers.
About this category
The winner of this category will be the telecoms operator that achieves the best aggregate score based on a survey of global enterprise telecoms customers. Respondents will be asked to vote on each operator's performance across a range of criteria including value for money, product/service range, customer service and support, global reach/network, innovation and foresight, and brand value.
Companies included in the survey are put forward by the enterprise customers associations and responses are weighted to ensure a fair representation of all companies included
The CEO of the Year
sponsored by
This will be based on a poll of Total Telecom readers.
The Total Telecom editorial team will be seeking nominations for the CEO of a telecoms operator or service provider who has best managed their organization during 2008/2009. The top 10 will then be put to a public vote.
The CEOs who make the shortlist will not be judged by company size, nor will they necessarily run the most financially successful companies, but they will be those who best exhibit the ‘X-factor’, and who have been publicly praised for their handling of a difficult situation, or who have driven forward corporate or industry success.
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